Protection: we make it effortless for you

Offer your clients a seamless customer experience with our unique protection proposition

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Why choose Irish Life for protection?

We make it effortless for you

Find out how Irish Life's protection proposition makes it effortless for you and your clients, and gets them on cover faster.

Streamline your business - digital supports for you

The Appy end-to-end protection journey

Learn about how Appy makes the protection journey as short as possible

Appy birthday!

Don't take just our word for it!

We really believe that Appy, our direct-to-customer underwriting service, is a game-changer. But don't take just our word for it! See what your peers and clients had to say about the experience.

Feedback from your peers and their clients on using Appy

See what your one-step application experience looks like

Learn how Appy works with and for your business

See what your clients’ one-step underwriting journey looks like

Learn how Appy works for your clients and gets them on cover, faster

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Ten reasons to choose Irish Life for protection

Here are ten of the key reasons you can feel confident in recommending protection from Irish Life to your clients

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Dual life cover is now available

Dual life cover is available on our Mortgage Life Insurance product. 

Price-matching the market-best joint life rate, this is another reason to take a look at our protection offering.  

We’ve raised the game for protection with our protection proposition

You told us what you valued in the ideal protection proposition, and we listened. We now have our solution.

Protection reinvented

  • A game-changing proposition with straight-through processing
  • Meet Appy, our new smart medical underwriting app
  • 24/7 underwriting that can be carried out in the privacy of the client's home

Market-leading ease and service

  • Paperless applications with increased acceptance rates
  • No more back & forth, no more underwriting questionnaires
  • You lose the hassle and, through MyBiz, retain control.

Elevate your business and brand

  • Provide the customer experience your clients now expect
  • Streamline your business and your service
  • Grows your business in a sustainable way