New investments advertising campaign

‘Actual, Trusted, Advice’ - expert, 21st century advice on what to do with your money

Our new investments campaign Actual, Trusted, Advice launched on 30th August. The aim of this campaign is to reach people with a lump sum on deposit, who know they need to invest but don’t know where to begin. We want brokers' customers to realise that they need expert help to grow their nest egg.  

We chose to keep the same style and humour for our new Actual, Trusted, Advice campaign as we had for previous adverts and were delighted to work with the same film director, Max Sherman.

Our campaign included TV, radio, outdoor, digital, social media and search advertising aimed at adults aged 45+ ABC1. We also have a radio partnership with Newstalk with the sponsorship of Pat Kenny's show, The Business Of, sponsorship of the David McWilliam's podcast and a digital partnership with The Irish Times with the sponsorship of the 'Your Money' section of the Irish Times website.