Digital supports that put brokers in control

Over the past number of years, Irish Life has been quietly reshaping its broker proposition in the digital space. The result is a connected ecosystem of tools, processes and supports designed to remove friction, free up adviser time and enhance the client experience from first fact-find to policy issue and ongoing review.

For brokers, the message is simple: less re‑keying, fewer delays, more professional, scalable advice delivered in a way today’s clients actually expect to engage – digitally and often remotely.

At the heart of this strategy are four guiding principles:  

Ease: removing pain points and boosting efficiency  
Growth: helping you develop new opportunities and scale your business  
Simplexity: making complex calculations and technical areas simple to handle  
Broker centricity: keeping you firmly at the centre of client engagement  

From MyQuotes and MyPortfolio Builder to MyRetirement Pathfinder and Irish Life’s online submission process, each tool has been built to deliver on these principles in practical, day‑to‑day broker workflows.

MyQuotes: a single, connected quotation engine  

MyQuotes is Irish Life’s transformational broker quotation system, covering the full spectrum of protection, pension, retirement and savings & investment products. It’s mobile and tablet enabled, with a quick‑quote option for price or fund projection on the go, making it as useful in a client’s kitchen as it is in the office.

The system is designed to deal comfortably with the complexity of real‑world advice. Brokers can quote for intricate protection cases, include all combinations of optional benefits, apply illustrative loadings and retain full commission flexibility. A built‑in Statement of Suitability builder supports compliant, well‑documented advice without adding extra admin.

MyQuotes also acts as a bridge across the wider digital ecosystem. It pre‑populates protection PDF data capture and signature forms, feeds into the b-line portal for online submission, and connects seamlessly with other tools such as MyRetirement Pathfinder and MyPortfolio Builder. Client data and illustrations can be saved and resumed for up to 60 days, allowing advisers to pick up a case exactly where they left off without re‑keying.

Reporting has been carefully thought through. Brokers can generate personalised, configurable reports co‑branded with their own logo, creating a consistent client pack with minimal effort. Optional fund factsheets, tailored KIDs and product brochures can all be bundled into professional, branded outputs.

MyPortfolio Builder: turning investment advice into a clear story  

MyPortfolio Builder is Irish Life’s new portfolio creation and investment support system, available to brokers now. Its purpose is straightforward: to open up the full breadth of the Irish Life fund shelf in a way that is easy to navigate, justify and present to clients.

The tool guides advisers through a simple, intuitive process to create bespoke portfolios. It can incorporate the “attitude to investing” questionnaire, which may be completed live, keyed from an editable PDF, or emailed to the client to complete online with 2‑factor authentication and the broker’s branding on screen.

Personalisation is central. Brokers can record details of the client’s individual circumstances to support their recommendations, including attitudes to Environmental, Social and Governance (ESG) factors and preferences relating to responsible investing. Funds can then be selected based on SFDR ratings, aligning portfolios with client values as well as risk and return requirements.

Risk assessment can be set manually or by using a 15‑question assessment. Once the portfolio is built, advanced reporting options allow inclusion of range‑of‑returns scenarios, performance charting, ESMA ratings, fund descriptions and fund factsheets. The result is a branded, professional investment report that tells a coherent story and supports informed client decisions.

MyRetirement Pathfinder: bringing retirement income to life  

Retirement advice is inherently complex. Clients must grapple with income sustainability, tax, investment risk and longevity, often at a time when decisions feel particularly high‑stakes. MyRetirement Pathfinder has been designed as an adviser‑friendly way to bring this journey to life.

Key features include the ability to select personalised income tax rates, model different charging structures and investment advice approaches, and illustrate nominated fund drawdown strategies. Cashflow modelling and graphing help clients visualise lifelong income and see the impact of different withdrawal and investment decisions over time. For brokers, this is an efficient way to standardise high‑quality retirement reviews whilst keeping each client’s plan firmly individual.

MyRevMax

Our solution delivers accurate, efficient and highly personalised support for your company pension business. It runs uplifted and strict scale calculations side by side, clearly displaying the best of both, and uses current annuity rates within three years of Normal Retirement Age. All existing benefits, both Define Benefit and Defined Contribution, can be effortlessly included for a comprehensive view. For added efficiency, you can amend Normal Retirement Age and salary directly in the results screen for instant revised calculations, then pre-populate straight through to MyQuotes for a company pension quote and proceed seamlessly to online submission. You can also personalise your client reports with your own logo, add a tailored cover letter, and include an engaging company pension benefits infographic to bring the value of the scheme to life.

RetireEase

With our streamlined platform, you can confidently manage expectations for payment of tax-free cash and ARF issue, supported by dynamic questions that cut data capture points by 75%. You can process multiple claims across a combination of individual plan types and utilise the upload function to centralise all your documents in one secure place. A simple click-to-sign feature provides secure and instant client authorisation, whilst the save progress functionality means managing claims can easily fit around your schedule.

Putting brokers at the centre of a digital ecosystem  

Across quotation, portfolio construction, retirement planning, protection and submission, Irish Life’s digital suite is built with one clear aim: to keep the broker at the centre of the client relationship whilst removing as much friction as possible from the process.

For firms looking to scale efficiently, differentiate their service and meet rising client expectations for digital engagement, these tools offer a practical, ready‑made platform on which to build.

If you require any further information or to arrange a demonstration, please contact your account manager