Spend less time on the protection side of your business; and grow it at the same time.

Your role in guiding clients through their choices for protection is essential. We want to offer you as much support as we can in reducing the time it takes to put a plan in place for your clients so that you can concentrate on their needs, and on growing your business. 

Our Underwriting Submission Platform (USP) is designed to free up your schedule, so you get to spend more time doing what you excel at — personalised client advice.

Look, no paperwork!

Since USP was launched, brokers have been telling us how it's transformed their daily workload, because it only takes three or four minutes to upload a case. In addition, because it isn’t possible for your client to submit an incomplete application, the back and forth associated with client applications has been eliminated. It offers your business an easy, streamlined method of putting protection in place for your clients, in a fraction of the time. There really is nothing else like it available in the market, and if you haven’t tried it, we would recommend taking a look.

What it offers you

• Speed: it is the fastest way to set up a plan for your clients.
• Comfort and privacy: Your clients can complete the application online, in around 15 minutes per person. They can do this wherever and whenever they want – 40% of clients are completing the plan within 24 hours. This means no more embarrassing medical question sessions.
• Reduced risk: Their data is more secure, and our right first-time applications mean significantly reduced rework and less delays.
• Complete oversight: Speed doesn't mean loss of control. With USP, you oversee  the entire application process, ensuring it meets your high standards of client care. All documentation will be automatically uploaded to your client's case in real time.

Introducing electronic GP reports

Our Underwriting Submission Platform isn't the only way we’ve invested in reducing the time it takes to put protection in place for your clients. One other way we’ve recently launched in electronic GP reports.

Who hasn’t had issues with getting a GP to complete a paper Private Medical Attendant's (PMA) report?

Irish Life has worked exclusively with Clanwilliam Health to bring an electronic solution to requesting and receiving medical reports from GPs.  This is an incredible innovation that transforms the process of obtaining Private Medical Attendant's reports (PMAs). 

SureMed is a new transfer tool that Clanwilliam Health and Irish Life have deployed in Ireland to allow for the secure and fast transfer of medical reports between the life insurance company and the GP surgery.

The SureMed technology has place for a number of years in New Zealand, and recently launched in Australia. Following our work with Clanwilliam, all GPs in Ireland now have the option to receive Irish Life reports straight into their Practice Management System. Then, as soon as the underwriter updates a PMA request in Irish Life, the report is received by the GP’s system. 

This also means the time it takes a GP to complete a report is significantly reduced, as the SureMed technology essentially completes it, by taking the client's data from the Practice Management System and pre-populating the repor, for the GP to review and return to Irish Life online. It eliminates the manual part of the process and is very simple to set up, in seconds, with no cost to the GP practice. Over 300 GPs are now signed up for electronic PMAs and the feedback has been excellent. Boyne Medical Practice told us: “SureMed has been a game-changer. It’s made our PMA requests effortless.” 

In collaborating with Clanwilliam Health to introduce SureMed to the market, and in designing the Electronic PMAs used by the system, we have led the market in driving change which we hope will benefit you and your business.

What does it mean for you as an adviser?

• Faster turnaround of PMA reports and less time wasted chasing them.
• Faster underwriting decisions for you and your client.
• Secure online return of reports with your clients’ sensitive data protected.
• Quicker payment to GP practices for completed electronic reports.
• A better experience for you and your clients.
• Environmentally conscious - by taking paper out of the process, we can minimise our impact on the environment. 

Irish Life is committed to ensuring your business thrives, and we look forward to a brighter, more efficient future in life insurance.

To see a demonstration of our Underwriting Submission Platform, contact your account manager or log on to bline.ie